European companies are tied to destructive industries in a lesser-known global deforestation hotspot: Australia. In December 2022, the European Parliament were debating a law that would ban products linked to deforestation from entering the EU market.

We created digital banners that put the Koala front and center on Europe’s most frequently visited politics website targeting decision makers. By placing the Koala in parliament with language that resonated with the suits, it was almost impossible to ignore the right thing to do. The law was passed successfully!