Bupa has been living with, insuring and supporting Australians for over 70 years. From our health to our way of life, we can safely say that no one knows Aussies quite like Bupa - and we’ll continue to be there to support you through all life’s ups and downs.

With OOH, TVC, digital and radio to support, the campaign was a resounding success and has now been running successfully for 3 years, seeing different iterations based on the same creative strategy - life happens and when it does, Bupa’s got your back.