Find the published article here: https://www.entrepreneur.com/article/270654
We've all been there, I'm sure.
In a social setting, across the table from a client, or even from a colleague in a completely different department - but most commonly, from family and friends.
The perception that being in social media means you're automatically their very own personal Facebook guru. You're the go-to person in the group for every Instagram/Snapchat related concern. When the corporate talk is being spewed around the table, you're looked at strangely for providing your "irrelevant or inexperienced opinion" because you "sit on Facebook all day and call it a job".
So if you have friends in the field of Social Media at an agency, a company or even as freelancers, here are a few things NEVER to say to them:
1) So do you get paid to sit on Facebook all day?
Just no. Why? Do Engineers get paid to play arts & crafts? Do surgeons get paid to play Operation the board game? Do not belittle somebody's job. Not even the grocery salesman or the gas-station personnel.
2) How do I get more Followers on my personal Instagram?
This may come as a surprise to you but major global brands don't pay us to get their CEOs more followers on pics of their kids and cat memes.
3) So is this social media thing like a real job now?
Let's see. Line manager - check. Contract - check. Pay Cheque - check. Yup, seems like a real job to me.
4) I could do social media. I spend 2 hours a night on Facebook and 9gag.
I dare you to try dealing with the trolls for a day. Then come up with a response protocol & crisis strategy. Get it approved. Implement it. Go on. I defy you. Heck, let's show you Facebook Power Editor's dashboard.
5) "So you're into social media, right?....."
Please don't ask me to do something for you or end this sentence with "could I pick your brain for a few minutes..."
6) Your job must be so much fun. I actually have to work all day
I didn't realize making proposals, quotes, strategies, client servicing, team-building, and more doesn't pertain to actual "work". Enlighten me, corporate Zeus of all universes. What does "working" entail?
7) How do you not have the new Snapchat (or any other app) update? Don't you work in social media?
Yes. And when you work in Audit, do you have every update and app that functions like Excel? NO? That's treachery!
8) What do you mean you haven't seen "insert YouTube Viral Video Name here"? Don't you sit on the internet all day for a living?
Let me do all Social Media professionals a favor and explain this once and for all. We're usually logged into a Facebook account linked to our company/client or Facebook Business Manager. Same for Twitter and same for Instagram. So when we haven't heard of the new PSY video or what 5/7 ratings mean, it shouldn't come as that much of a surprise. Contrary to popular opinion, we do not scroll through our personal newsfeeds all day long lol-ing and commenting on statuses and current events.
9) Could you give me a social media strategy for my business this week? I'll buy you lunch, in return.
Okay, cool! And you Mr.Landscaper build my e
ntertainment room, set-up my garden, dig the pool and in return, I'll buy you a cold beer. Deal?
10) How can I make it go Viral?
Unless you're talking about the stomach bug or flu, please don't use that sentence. What makes content go viral is a unique connect with the audience. So make sure your idea is relevant to their interest, is spontaneous and a little bold. If all else fails- put a kitten in it and boom! Viral.