
An open letter to David Ogilvy
Dear Mr.Ogilvy (or shall we stick with Mr.Father-of-Advertising), I write this open letter with the intent of expressing my admiration for you, your principles and your work. If you have wi-fi up there, you’d probably have conceptualized all the Dove, Schwepp's, Mercedes, & Shell ads in the last decade, but somehow I doubt that. They don’t quite have the same touch. I wish you were alive to see the opportunities we have today to create “direct response ads”. Agencies and clie