Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social sphere is somewhat like that.

How, you ask? Well, being a community manager means you h...

A lot of interviewers will ask you this question:

"What do you think is the most important quality for this job/job role/industry?"

You will be tempted to get into the nitty-gritty and respond with "attention-to-detail", launching yourself into an anecdote about how your...

Find the published article here: https://www.entrepreneur.com/article/270654

We've all been there, I'm sure.

In a social setting, across the table from a client, or even from a colleague in a completely different department - but most commonly, from family and friends.

Th...

Dear Mr.Ogilvy (or shall we stick with Mr.Father-of-Advertising),

I write this open letter with the intent of expressing my admiration for you, your principles and your work.

If you have wi-fi up there, you’d probably have conceptualized all the Dove, Schwepp's, Mercedes...